The Centre for Childhood Nutrition Research
Brand Identity
The Centre for Childhood Nutrition Research (CCNR) needed an updated identity to breathe new life into their existing brand. They needed a comprehensive brand package, including guidelines, and templates for print and digital media, and the primary considerations of the redesign were to maintain a playful and family centric image whilst effectively communicating the mission and values of the Centre.
Funded by the Children’s Health Foundation and a donation from Woolworths, CCNR is a partnership between Queensland University of Technology (QUT) and QIMR Berghofer Medical Research Institute (QIMRB) which focuses on optimising children’s health through food and nutrition.
Seamless brand messaging
The Centre's social media presence had to seamlessly integrate with their brand and message. To achieve this we took a playful yet professional approach to digital communication material development. The result was a set of digital communication templates, some animated, some stagnant to ensure material was optimised for the various communication channels CCNR uses.
Original Branding
